Destination Brands, 3e (eBook) Course_21SMCE422 competitive destinations

competitive destinations

Using rich and up-to-date content on the basic concepts of risk and insurance

Providing the most current coverage of topics and applications

The focus is on skills development

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Destination Brands, 3e (eBook) Course_21SMCE422 competitive destinationsOverview: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can