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THE PSYCHOLOGY OF MONEY Helle & Flemming Sundin It's what transpires behind closedDoing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people. Money investing, personal finance, and business decisions is typically taught as a math based field, where data and formulas tell us exactly what to do. But in the real world people don't make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal