Romancing the Brand Western Isles The newest addition in the

The newest addition in the New York Times and USA Today bestselling How to Catch series-do YOU have what it takes to snatch the Halloween witch

At the end of 1939 his parents moved again to Florida and then to New York

The mummy that started it all

A concise chapter on software process helps readers understand process concepts and the available options

Things fall apart

Romancing the Brand Western Isles The newest addition in the[JACKET_FLAP_COPY][ JACKET_FLAP_COPY] A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever changing relationship, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and